Ben and Jerry’s case study analysis

School: Tennessee Technology Center at Paris           Price: $10.00 USD

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A case analysis of Ben & Jerry’s Homemade Inc

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Tennessee Technology Center at Paris
Running head: BEN AND JERRYS CASE STUDY ANALYSISBen and Jerrys case study analysisNameCourseTutorInstitutionDate1BEN AND JERRYS CASE STUDY ANALYSIS2Ben & Jerrys Homemade Inc. is an American organization that was founded in 1978 at agas station in Burlington, Vermont, by Ben Cohen and Jerry Greenfield. The company emergedas a super-premium manufacturer of ice cream, frozen yoghurt, and sorbet, globally over theyears. However, despite the companys continuous growth into the second largest market share(34%), the companys future is in jeopardy. The market share and the net income are droppinghence raising the need for new strategic orientation. For this reason, the following essay willgive; a clear analysis of the Japans business environment and demonstrate how premium icecream in Japan suits Ben & Jerrys Homemade Inc... The essay will also analyze the keystrategic issues that the organization needs to analyze in order to address the overall question ofwhether they should venture into the Japanese market via the 7-Eleven and accomplish theirstrategic objectives.Japans Business EnvironmentAs per Marc (2002), Japan is one of the most prosperous country in the world, ascharacterized by consumers exceptional behavior of high demand for high quality products suchas ice creams. In Japan, ice creams are widely consumed either as family desserts, or as snackitems. As a result, Japan is ranked the second largest ice cream market
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