The function of communication

School: University of New Orleans           Price: $10.00 USD

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A detailed homework paper on the functions of communication.

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University of New Orleans
Running head: FUNCTION OF COMMUNICATIONThe function of communicationNameCourseTutorInstitutionDate1FUNCTION OF COMMUNICATION2In his book, McQuails Mass Communication Theory, McQuail covers all kinds ofaspects of the mass communication process and the theories involved. Mass communication isthe study of how individuals use mass media such as the newspaper, magazines, radios,television and films among many others to disseminate information, news and advertising tolarge segments of the population at the same time. McQuails uses the normative theory to showhow the mass media relates and benefits the society. In addition, he also articulates how the massmedia is indispensable to modern democratic politics, economic life and the formation of publicopinion. Therefore, the following essay will outline the function of communication according toMcQuails mass media communication theory.In harmony with McQuail (2002), the ultimate purpose of the press was to provide thesocial cement and the nervous system of the society. However, the mass media that supplementsit such as the newspaper, films, and radios among others are not primary topics for sociology.According to McQuails theoretical frame work, the mass media facilitates existing socialorganizations and goals and by doing so, it controls the structures of power and social relations.Moreover, it has a significant impact on the way other social institutions such as; politics and theeconomy oper
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