BMW Growth Case Study

School: Academy of Healing Arts Massage and Facial Skin Care           Price: $10.00 USD

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ad Case #16- BMW of North America and answer the following questions (each question a subsection):


What is fueling BMW's Growth?
How is BMW Doing in the U.S? Compare the following 3 years (2012, 2013, & 2014) in terms of annual revenue, car sales, gross margins and end year stock sales (outside research required).
Is the "Dream It. Build It" program a sustainable advantage in the long term? Do you see any room for further improvement? (link to other companies to add depth; i.e. Ikea, etc.)
Do you think customers really need "millions of combinations" for their car? Can they be happy with available standard options? What are the downsides of mass customization?
How does this case study link to the topics presented in Chapter 1, Chapter 2 & Chapter 3?
submit your responses to the Weekly Assignment Folder:

**Minimum full 3 pages min**



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Academy of Healing Arts Massage and Facial Skin Care
BMW Growth Case StudyStudent NameProfessors NameCourse CodeApril 10, 2016BMW Growth Case StudyIntroductionBMW is a multinational company which produces luxury motorcycles, vehicles andvehicle engines and it was founded in Germany in 1916. In this paper we will analyze the factorsthat are majorly responsible and fueling the growth of BMW company. We will also make acomparison of the companys performance during the years 2012, 2013 and 2014. An analysis ofthe companys performance in the United States will be done in the mentioned period and thesustainable advantage of the company. This analysis will also be extended to the assessment ofrelevance of the mass customization of strategy of the company.Question No.1:Factors that are fueling BMWs GrowthOne of main factors that are fueling BMWs growth is the mass customization marketingstrategy of the company. Really, the predominant variables which are empowering theimprovement of BMW consolidate its business division approach of mass customization. Theframework has engaged BMW to timetable vehicle movements and aid an irregular of flexibilityin taking off enhancements to the construction shapes. At this second, BMW runs acustomization software for its X3 mannequin which has enabled it to fabricate X3 bargains inNorth the United States because 2011. The customization software has increased BMW'smethodology of dissemination on this approach enabling shippers to cross on much lessinventories and
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