Marketing Strategy 8th (eight) edition

School: University of North Carolina at Charlotte           Price: $20.00 USD

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This is ebook .pdf file of Marketing Strategy 8th Edition publish by McGraw Hills with ISBN: 9780078028946

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University of North Carolina at Charlotte
This edition addresses four key trends that are sweeping the world of marketing theory andpractice and creating opportunities for college and business-school graduates to bring newtools and ideas to employers or to their own entrepreneurial ventures. These key trends include:The growing interest among students everywhere in learning what it will take to run theirown companies.The growing importance of emerging markets such as India, China, Brazil, and Russia onthe global economic stage and the growing realization in companies everywhere thatbusiness today is a global game.Perhaps most important, this bookwith its focus on strategic decision-making and its websavvy insights and real-world global perspectiveprovides the marketing tools and frameworkstodays graduates will need to hit the ground running as they take the next steps in their careers.To learn more about this text, visit www.mhhe.com/walker8eA Decision-Focused ApproachOrville C. Walker, Jr.John W. MullinsWalkerMullinsMD DALIM 1218035 12/08/12 CYAN MAG YELO BLACKThe growing ubiquity of social networksFacebook, LinkedIn, Twitter, and the likewhich provide powerful new communication tools for marketers of all kinds, fromcompanies with goods to sell to political organizations out to change the world.MarketingStrategyA Decision-Focused ApproachThe increasing attention being given in many companies to issues concerning themeasurement of marketing performance and the extent to
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