MT 1490 Unit 9 Memo to Staff

School: Kaplan University           Price: $10.00 USD

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MT 1490 Unit 9 Memo to Staff

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Kaplan University
Unit 9 Memo to managersMarc LemayMEMOTO: Middle ManagementFR: Dalman and LeiRE: The customer is in control a new e-customer ordering systemDT: 2/10/16Good morning managers!We have a problem albeit a good problem. Year to date numbers show that our customer basecontinues to grow in all of our stores. That is due, in no small part, to you and your staff andyour diligent efforts to keep customers coming back for our product line. Weve heard yourconcerns about your efforts to continue this growth while controlling staffing levels at the sametime. Weve decided to implement an e-customer order system that will allow customers toinput their own orders, both in stores and via our website, expediting the customer process whilecontinuing to increase the volume of customers on a per store basis.Sandwich Blitz has contracted with TG Communications to implement an off-the-shelf systemdesigned to work with our current point of sale system and our website which will link orders tostores chosen by the customers. The plan is to put a 30 minute window on the website ordersand a 10 minute window on in-store orders. We chose these goals due to the radius of customersto respective stores who call in phone orders and the amount of wait times being reflected withour walk-in orders. We plan on test marketing the concept in our Haverhill store, and uponsuccessful rollout, will continue it in other stores on a month-to-month basis. The in-storefeature cons
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