In this assignment we will explore Apple’s financial information to help us calculate some of the ratios most frequently used to measure the results of business operations. Using the information from AppleResources_Lesson5.docx (Balance Sheet, Income Statement and Statement of Cash Flows), compute the following Ratios for 2012 (Note: The textbook may have slight differences from the ratios below. Please use the ratios provided below for your calculations):   Current Ratio = Total Current Assets/Total Current Liabilities Debt to Equity Ratio = Total Liabilities/Total Shareholders’ Equity Inventory Turnover Ratio = Cost of Sales/Average Inventory Return on Assets Ratio = Net Income/Average Total Assets Gross Margin Ratio = Gross Profit/Net Sales Profit Margin Ratio = Net Income/Net Sales Return on Equity Ratio = Net Income/Average Shareholders’ Equity Working Capital = Total Current Assets – Total Current Liabilities

PREVIOUS MATERIAL ATTACHED Parts I and II Part III of the Business Plan   Part III of the business plan is due in week 5. Together with this part, you must show to your instructor that you have implemented the necessary corrections based on the part I feedback. Part III Requirements Marketing Strategy The marketing strategy should address how you will differentiate your company from competitors.  Frame your marketing plan to show potential investors what factors will make your product or service more desirable than those offered by the competition.  You should present information to show your plan is well-researched and includes reasonable assumptions.  In addition, the work should illustrate that the proposed company is not entering a declining industry or market segment.  Tables and figures must be introduced in the narrative. The marketing plan should include: Analysis of the business opportunity  Target market inclusive of potential customers and their location Location of your business Economic, demographic, and geographic factors which may influence the success of the proposed venture Organizational Success Strategies Present a 1-2 page summary of the vision of the company’s success.  Show what strategies will be adopted to ensure the overall success. Identify and ethical dilemmas of your strategies and how it will impact corporate social responsibility.