Access over 20 million homework & study documents

Nike analysis

Content type
User Generated
Rating
Showing Page:
1/13
NIKE CASE STUDY 1
Nike considered getting traction on sustainability
Name
Course
Tutor
University
The City and State
Date

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/13
NIKE CASE STUDY 2
Introduction
Nike, a company specialized in manufacturing sportswear for athletes, was established in
the early 1960s by Phil Knight and Bill Bowerman. It was eventually incorporated in 1969 and
has been growing and expanding the variety of its offerings. Currently, Nike is the largest
manufacturer of athletes’ shoes and other sportswear. It is involved in developing, designing,
marketing and selling of sporting equipment, apparel, and accessories. The company also offers
services to the sports world. This paper will explain the mission and vision statements of the
company, offer an analysis of the sportswear industry, analyze Nike’s value chain, and make
recommendations to the senior management of the company regarding sustainable competitive
advantage.
Mission and Vision Statement
The company has been involved a number of activities that have evolved over time
depending on the demands and preferences of the customers. Therefore, the company has not had
a solid vision or mission statement to that effect. Typically, a mission statement captures the
general operations of the business while the vision statement offers a speculative perspective
about the business. The official mission statement of Nike is “To bring inspiration and
innovation to every athlete in the world. This mission is founded on the notion that as long as an
individual has a body, he or she is an athlete (Smithson, 2016). This perception was developed
by the founder Bowerman, implying that the company produces the sportswear for anyone
interest rather than a specific group of athletes. Apparently, the mission statement has three
distinct components namely inspiration, innovation, and every athlete in the world. The
inspiration component of the statement is founded on the notion that everyone should have a
winning mindset. The innovation component is based on the fact that Nike invests heavily on

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/13

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 13 pages?
Access Now
Unformatted Attachment Preview
NIKE CASE STUDY 1 Nike considered getting traction on sustainability Name Course Tutor University The City and State Date NIKE CASE STUDY 2 Introduction Nike, a company specialized in manufacturing sportswear for athletes, was established in the early 1960s by Phil Knight and Bill Bowerman. It was eventually incorporated in 1969 and has been growing and expanding the variety of its offerings. Currently, Nike is the largest manufacturer of athletes’ shoes and other sportswear. It is involved in developing, designing, marketing and selling of sporting equipment, apparel, and accessories. The company also offers services to the sports world. This paper will explain the mission and vision statements of the company, offer an analysis of the sportswear industry, analyze Nike’s value chain, and make recommendations to the senior management of the company regarding sustainable competitive advantage. Mission and Vision Statement The company has been involved a number of activities that have evolved over time depending on the demands and preferences of the customers. Therefore, the company has not had a solid vision or mission statement to that effect. Typically, a mission statement captures the general operations of the business while the vision statement offers a speculative perspective about the business. The official mission statement of Nike is “To bring inspiration and innovation to every athlete in the world.” This mission is founded on the notion that as long as an i ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Great content here. Definitely a returning customer.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents