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BAD1113 Columbia Southern Chapter 12 Integrated Marketing Communication Quiz

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3/17/2019 Chapter 12 Quiz: Spring 2019 BAD1113 OO1 Introduction to Business (MSVCC) Chapter 12 Quiz Due Mar 24 at 11:59pm Points 100 Questions 20 Available Mar 15 at 12:01am - Mar 24 at 11:59pm 10 days Time Limit None Allowed Attempts 2 Instruc ons The Chapter 12 Quiz contains 20 multiple choice questions. You may use any resource available to you to complete the quiz. You may take the quiz up to 2 times. Your highest grade will be recorded as the final grade. This quiz should help to prepare you for the unit exam. Take the Quiz Again A empt History LATEST Attempt Time Score Attempt 1 43 minutes 95 out of 100  Answers will be shown after your last attempt Score for this attempt: 95 out of 100 Submitted Mar 17 at 2:42pm https://holmescc.instructure.com/courses/334513/quizzes/2076904 1/13 3/17/2019 Chapter 12 Quiz: Spring 2019 BAD1113 OO1 Introduction to Business (MSVCC) This attempt took 43 minutes. Question 1 5 / 5 pts At the most fundamental level, a consumer buys a product to obtain its implicit benefit. status. a core benefit. a lifestyle enhancement. Question 2 5 / 5 pts The difference between consumer products and business products is consumer products offer a service component while business products do not offer a service component. consumer goods tend to be consumed quickly, thus having short product lives. Business goods tend to last much longer. https://holmescc.instructure.com/courses/334513/quizzes/2076904 2/13 3/17/2019 Chapter 12 ...
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