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STR581 Phoenix Strategic Marketing & Customer Analysis

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1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________. A. Lower prices B. Spend more money C. Lower expectations D. Manage customer experiences E. Develop marketing campaigns 2) A ________ is a set of procedures & sources managers use to obtain everyday information about developments in the marketing environment. A. vertical system B. marketing information system C. marketing intelligence system D. product management system E. marketing research system 3) 3M, Hewlett-Packard, Lego, & other companies use the ________ to manage the innovation process. A. skunk works B. joint- venture system C. venture team D. new product “team” E. stage-gate system 4) ________ consists of people, equipment, & procedures to gather, sort, analyze, evaluate, & distribute needed, timely, & accurate information to marketing decision makers. A. A marketing database B. A marketing research system C. A promotional campaign D. A marketing intelligence system E. A marketing information system 5) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses & trade shows, & reads competitors' published reports & stockholder information, the company is using ________ to improve the quality of its marketing intelligence. A. customer f ...
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Applying the Marketing MixAll four elements of the marketing mix work together as a team. It is often suggested that one weak element in the marketing mix can have a significant impact on marketing success. In other words, a marketing mix is only as strong as its weakest link. Companies that provide a clear and unique selling proposition from their competitors often achieve success.The following Course Outcomes are assessed in this Assignment:MT450-4: Evaluate the Marketing Mix for a product.GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.Choose one of the ASG products from one of the three product lines provided for the youth product line for ages 10 and up or children’s products for ages 5–9. Do some investigation as to the current marketing mix of the children’s or youth product line you chose using the CSR database information, and evaluate the marketing mix as you ascertain it to be for the products.Checklist:Determine the existing marketing mix (i.e., the four P’s) for one children’s or youth product from the product line you chose.Evaluate the existing marketing mix for the chosen youth or children’s product. Are each of the 4 P’s what they should be, based on the CSR database information, pricelist, reading, and your research online? Should ASG consider geofencing for promotion and possibly partnerships for greater promotion and distribution of the chosen children’s or youth product you chose?Choose a brand’s product that directly competes with your chosen ASG youth or children’s product. How does the competition’s product 4 P’s compare?ASG is considering changing their distribution (Place) and channel strategy for the entire children’s or youth product line. Analyze the CSR database and determine what changes might be recommended based on your analysis.Support your contentions with data provided, your Internet research, and your readings.In a minimum 500-word expository essay in APA format and citation style with additional title and reference pages, address the following checklist items and requirements.Make sure to also address the following requirements:Use APA format and citation style and include an additional reference and title page.Limit the use of direct quotations; instead, paraphrase and cite the author's work.Use Standard English and demonstrate superior organization, and use communication that is highly ordered, logical, and unified.Use correct spelling and grammar.Reinforce your personal opinions with outside viable references, and cite all works using APA citation style.Access the Unit 8 Assignment grading rubricAccess the required CSR DatabaseYou may also access as needed: ASG BackgroundSubmit your response to the Unit 8 Assignment Dropbox.

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