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STR581 Phoenix Strategic Planning & Implementation Quiz

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1) Total customer satisfaction is the general feeling of pleasure or disappointment that results from comparing perceived performance to expectations. To achieve total customer satisfaction, organizations need to_____________. Lower prices Spend more money Lower expectations Develop marketing campaigns E. Manage customer experiences 2) ________ consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers. A marketing database A marketing research system A promotional campaign A marketing information system E. A marketing intelligence system 3) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, ttends open houses and trade shows, and reads competitors’ published reports and stockhoder information, the company is using ________ to improve the quality of it marketing intelligence. customer fedback systems intermediaries advisory panels sales forc surrogates E. externa networks 4) A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment. vertical system marketing information system marketing intelligence system marketing research system E. product management system 5) A(n) ________ is any good, service, or idea that is perceived by someone as new. creative product product new idea innovation ...
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