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MKT571 Phoenix Marketing Concepts Final Exam Help

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1. Question 1 _ is being appointed by many firms so as to place the marketing function on a more equal footing with the functions performed by other C-level executives. Correct (D) chief marketing officer 2. Question 2 In the context of the value chain, __________ is a primary activity that involves bringing materials into the business. Correct (D) inbound logistics 3. Question 3 Which of the following is a difference between business markets and consumer markets? Incorrect (A) Suppliers in business ... is correct 1. Suppliers in business markets are often expected to customize their products to suit the requirements of individual business customers, whereas suppliers in consumer markets are seldom expected to do so. Correct answer 2. Purchasing decisions in business markets are made by the end user, whereas purchasing decisions in consumer markets are made by a buying committee. 3. In business markets, the total demand for goods and services is significantly affected by price changes, whereas in consumer markets, the total demand for goods and services is not significantly affected by price changes. 4. In business markets, buyers usually purchase products through intermediaries, whereas in consumer markets, buyers usually purchase products directly from manufacturers. 4. Question 4 __________ divides the market into units such as nations, states, regions, cities, or neighborhoods. Correct (A) Geographic segmentation 5. Question 5 __________ refers to a marketing strategy i ...
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