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Bussiness Report

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Subject
Business
School
University of East London
Type
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BUSINESS REPORT
Name of Student
Institutional Affiliations
Date

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Task 1
a) What could have been done better before the scandal in 2017 and earlier
Being the Chief Executive Officer of Cambridge Analytica, I would have done the following
before the scandal in 2017 and earlier; when it comes to marketing communication strategy and
message, I would have identified and implemented the most effective and efficient marketing
communication strategies be used in the campaign. Would have worked together with my team to
develop an effective campaign message that targets all the potential voters, convincing them to
vote for Donald Trump. To effectively design the campaign message, the team and I would have
identified our target voters and potential regions to conduct our campaigns, identify our unique
slogan and techniques to be used in the campaign, find a way to match the needs and preferences
of the voters with the candidate's manifestation, we would then match the campaign message with
the preferred marketing communication strategies and then finally set out the campaign objectives
and look for ways to measure them.
In terms of the marketing content, I would ensure that the content adheres to all legal and ethical
requirements of the campaign. I would organize the team to identify the most effective marketing
campaign content that works for the organization. This involves setting the objectives and finding
the right audience to launch the campaigns. Also, I would ensure that the marketing content
concerning the election campaign is not fake but true to win the audience's trust, who are the
potential voters. The marketing content would also be tested and tracked to develop the most
appealing marketing campaign content.
Basing on the communication channels, as the Chief executive Officer of the Cambridge
organization, I would ensure that the most effective, reliable and efficient channel is used to deliver

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1 BUSINESS REPORT Name of Student Institutional Affiliations Date 2 Task 1 a) What could have been done better before the scandal in 2017 and earlier Being the Chief Executive Officer of Cambridge Analytica, I would have done the following before the scandal in 2017 and earlier; when it comes to marketing communication strategy and message, I would have identified and implemented the most effective and efficient marketing communication strategies be used in the campaign. Would have worked together with my team to develop an effective campaign message that targets all the potential voters, convincing them to vote for Donald Trump. To effectively design the campaign message, the team and I would have identified our target voters and potential regions to conduct our campaigns, identify our unique slogan and techniques to be used in the campaign, find a way to match the needs and preferences of the voters with the candidate's manifestation, we would then match the campaign message with the preferred marketing communication strategies and then finally set out the campaign objectives and look for ways to measure them. In terms of the marketing content, I would ensure that the content adheres to all legal and ethical requirements of the campaign. I would organize the team to identify the most effective marketing campaign content that works for the organization. This involves setting the objectives and finding the right audience to launch the campaigns. Also, I would ensure that ...
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