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Running Head: CUSTOMER RELATIONSHIP MANAGEMENT Customer Relationship Management Student’s Name’ Institutional Affiliation 1 CUSTOMER RELATIONSHIP MANAGEMENT 2 Customer Relationship Management for Sustaining Competitiveness As more client’s desire to know about the Customer Relationship Management system businesses are experiencing more competitive advantage and sales as a result. At the bottom line, the Customer Relationship Management system provides the organization with a competitive advantage in the market. The question is what differentiates the organization from its rivals. Is it price, customer service, quality product, or close business relationship? Today it does not matter what the differentiation strategy of an organization is, what is more, relevant is how the organization is devising ways to improve its operation further (Cassidy, 2016). That is where Customer Relationship Management software has become such a useful tool for an organization that wants to earn a competitive advantage. Customer Relationship Management software helps the organizations to better manage the ordering process, prospects, and new customer boarding process and manage and schedule their projects in an organized way. Customer relationship management software is a powerful tool an organization can use to deliver what it does best in an efficient way. It provides a convenient and practical approach to merging activities and operations in the organization while providing quality a ...
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Tags: APA Formatting intext citations Management Information Systems "no plagarism please" 3-4 SLIDES 5 to 6 references

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