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Running Head:CUSTOMER EXPERIENCE Customer Experience Institutional Affiliation Name Date CUSTOMER EXPERIENCE 2 Customer Experience Buying behavior varies significantly among customers and organizations. That is on the grounds that while shoppers buy products and ventures for personal use, organizations purchase these things either to make different merchandise or to exchange them to different organizations or customers. The consumer market comprises of thousands of clients situated in various topographies and with various purchasing propensities. The business market, as a rule, contains two or three buyers who are routinely moved in the express of geographic markets. Different associations may use a comparable thing in a startling manner The purchase decision is the perspective that leads a customer from perceiving a need, making options, and picking a specific thing and brand. Focu ...
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