Access Millions of academic & study documents

Understanding Target Markets

Content type
User Generated
Subject
Marketing
Type
Homework
Showing Page:
1/5

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/5

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/5

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 5 pages?
Access Now
Unformatted Attachment Preview
Running head: UNDERSTANDING TARGET MARKETS Understanding Target Markets Institutional Affiliation Name Date UNDERSTANDING TARGET MARKETS 2 Understanding Target Markets Research Section Nestle S.A has occupied the position of the world’s largest food company since the year 2014 (Rowan, 2015; McGrath, 2016). However since the company has various product brands, that have an annual sale exceeding US$1.1 billion (Nestlé, 2014), it has different divisions that concentrate of each of the products. This paper sought to develop a marketing plan for Nescafé which is one of the company’s well perfuming products. Current Opportunities An analysis of the current opportunities that the company enjoys shows that the current economic situation is uptick allowing the company to attract more customers to spend on their products. The company can therefore attract new customers and increase their market share. Further the company has the opportunity to engage in tie ups with other corporations and expand their reach. They can also offer rural areas with cheaper packets increasing their reach further. The company has the opportunity to make use of new technology to differentiate them through pricing and acquire a loyal customer base. The company enjoys a stable cash flow which can enable them to venture into new markets. The current taxation system has the potential of impacting the way of doing business enabling the company to increase their profitability. Further the decrease experi ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Indeed
4.5
Sitejabber
4.4