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V068 Market Segments Of Health Organizations

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Running head: MARKETING SEGMENTS OF HEALTH ORGANIZATIONS Market Segments of Health Organizations Institution Affiliation Date 1 MARKET SEGMENTS OF HEALTH ORGANIZATIONS 2 Introduction Market segmentation in health organizations involves a definition of the target market, what inspires and motivates them, and much more. It helps the organization to identify a specific population category. This can be aimed for service delivery in a specialized manner and also marketing inventiveness and dynamism (Cross, Belich & Rudelius, 2015). In health organizations, market segmentation, is characterized and determined by geographic location, classes of disease and also demographic components (Moss, 2017), and characteristics. This will be primarily the focus of this article and study. We shall look at women from the age of twentysix years and above as our market segment. Demographic Characteristics In consideration of this market segment, it is readily available to access, but the health organization should put into factoring various aspects when targeting this market segment. Some of the considerations include the formulation of products, placement, promotion, and other diverse constituents of their marketing mix. In this case, the demographic factors of this segment play a critical role in how the organizations target them. For instance, the stipulated age category is characterized by their specific needs and attitude, for example, specific anti-pregnancy products, maternity product ...
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What restrictions does the Pact put on nonbelievers?, history homework help

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