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Play Or Stay Case Analysis.edited

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Michigan State University
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Surname 1 Student’s Name Professor’s Name Course Date Play or Stay Case Analysis Purpose Business decisions are an essential aspect of management and sustainability. They determine the direction a venture opts and the resulting outcomes of such a choice. This assessment seeks to evaluate the partnership options of DC&H regarding the proposed development of a mobile application for its client C-2-C. The two companies have enjoyed significant success and cordial working relations. However, the client company is facing peak hour service challenges and proposes to provide a solution through e-commerce frameworks and has insisted on the agency's involvement. Notably, online mobile applications is a field that the agency has limited experience or contacts, and has an option to partner with Mobile Dynamics, a company they have associated with on a third-party basis. In this regard, this examination will look at the consequences of going forward with the proposal as well as declining, and propose possible intervention plans to aid in whatever decision will be made. Background The case involves Crop-2-cup, a boutique coffee establishment that operates 270 stores in four different states. The company is a client of DC&H agency, and both have been engaged for a considerable tenure. C-2-C is facing sped of service challenges during the peak hours, a factor Surname 2 that can adversely affect the customers' satisfaction. In a bid to address the issue, the coffee outlet has come ...
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