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Pepsi Case Paper

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Marketing

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University of California - Berkeley

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Brand stratgy

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Running head: PEPSI CASE STUDY 1 Pepsi Case Study Analysis Name Professor Course Date PEPSI CASE STUDY ANALYSIS 2 Introduction This paper addresses a case study analysis regarding the Pepsi company Refresh Project. Pepsi company is among the major food and beverages companies in the world that have been operational for over 100 years (Bhasin, 2019). By 2010, the brand equity has reached $14 billion, which earned it the 23rd position in Interbrand ranking in the world. The brand portfolio includes snack food, beverages, food brands. As a multinational brand, Pepsi has gained popularity among customers in both the local and international market and establish operations in more than 200 countries worldwide (Bhasin, 2019). Pepsi has gained market experience over the years to establish sustainable marketing strategies that have helped the company compete with strong brands in the market (Bhasin, 2019). The company main competitor, coca cola, has been on top of the list in the world’s most strong brands that pose stiff competition in the international market. Analysis Marketing remains a crucial aspect of the Pepsi brand as it strives to improve its market share and revenue. By financing, cause marketing program in 2010 instead of advertising in the super bowl sports event reveals the company new strategies to engage with customers (Norton & Avery, 2011). The cause marketing program that involved offering grants to customers with the best ideas in their communities. The sur ...
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Nursing Leadership and Management Topic 4 DQ 1

Discuss how nurse leaders serve as advocates for their employees. Describe how advocacy for employees affects patient care ...

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Discuss how nurse leaders serve as advocates for their employees. Describe how advocacy for employees affects patient care and outcomes.

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