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External Influences On Consumer Choices

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Running head: EXTERNAL INFLUENCES ON CONSUMER CHOICES External influences on consumer choices Name of the student Institution Name of the Professor Submission Date 1 EXTERNAL INFLUENCES ON CONSUMER CHOICES Health maintenance organization (HMO) Advantages Disadvantages 2 Preferred provider organization(PPO) Point of service(POS) 1. Health costs are low for members who stay within the network. 2. Members can see a specialist without a referral. 1. Paid premium covers 1. It has deductibles. the charges for doctors 2. Members pay for within that network. specialists outside 2. It is hard for members the network. to get specialized treatment since they should get a referral first. 1. Members can visit specialists anywhere and still obtain coverage. 2. Has low copayments as compared to PPO 1. Members are supposed to choose their own therapist. 2. Total cost of treatment is normally high. 1. Has various network of doctors. 2. Do not restrict on primary care visits. Media and social networking have various positive and negative impact on consumers while searching for the best health insurance plans. In relation to the positive impacts: Media and social networking helps consume ...
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Tags: marketing health and medical university of phoenix healthcare trends

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