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The Pepsi Refresh Project

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Running head: PEPSI REFRESH PROJECT 1 The Pepsi Refresh Project Name Course Professor Date PEPSI REFRESH PROJECT 2 The Pepsi Refresh Project Introduction Pepsi is one of the biggest brands in the world. While some people may imagine that Pepsi is a company, the truth is that Pepsi is a brand which is produced and managed by PepsiCo. By 2010, Pepsi was one of the largest brands in the world, and it commanded a staggering market value of $ 14 billion. Besides, the company was ranked 23rd on the Interbrand ranking, which analyzed and ranked top brands in the world. Over the years, Pepsi managed to stay on top of its industry as a result of, among other factors, aggressive marketing, which was dynamic and targeted on addressing the specific needs of society. One of the ways in which Pepsi enhanced its visibility and position in the market was through the annual participation and alloca ...
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