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Internal Marketing Product Strategy And Branding

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Marketing
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University of Nevada Las Vegas
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Running head: INTERNAL MARKETING, PRODUCT STRATEGY AND BRANDING Internal Marketing, Product Strategy, and Branding Name Institutional Affiliation Date 1 INTERNAL MARKETING, PRODUCT STRATEGY AND BRANDING 2 Internal Marketing, Product Strategy, and Branding Hard Rock Café is a company that constitutes a chain of restaurants across the world, in a total of 74 countries, and was founded in 1971. Through embracing the individual uniqueness of its employees and internal marketing, Hard Rock has been able to cultivate a fun, healthy, and nurturing a work environment that is crucial for a company's success and quality output. The company is highly selective on its recruitment program, paying more emphasis on their competence than on their availability. The company emphasizes its employee's rock culture as a part of its marketing strategy so that the employees correspond well to the company’s culture. The company has a program where it gifts its employees Rolexes after they have worked for ten years as a strategy to cultivate a sense of appreciation and belonging from the staff members. Every level employee from the kitchen department to the management after being recruited is take ...
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