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Marriott S Innovation Lab

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California State Polytechnic University Pomona

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Running head: MARRIOTT'S INNOVATION LAB Marriott's Innovation Lab Institution Affiliation Date 1 MARRIOTT'S INNOVATION LAB 2 Marriott's Innovation Lab Crowdsourcing has been effective for the hotel since it is able to collect a lot of information which is applicable for innovation. This has been effective when it comes to meeting the need of the customers. Engaging the potential traveler to make it easy for the hotels to know what the traveler are expecting and so they know what to incorporate as they renovate. Crowdsourcing is therefore crucial for the following reasons, the hotel is ab ...
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