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Branding Las Vegas

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Running head: BRANDING LAS VEGAS 1 Branding Las Vegas Student’s Name Institutional Affiliation Date BRANDING LAS VEGAS Las Vegas has branded itself since 2003 with the famous world slogan “What Happens in Vegas Stays in Vegas.” The slogan’s credit goes to the advertising company R&R Partners. It is a marketing campaign that started as a means of diversifying the brand and image of Las Vegas to the Wild West, family-friendly activities, and gambling (Shankman, 2013). The branding took off, initiating years of print and television ads, including some memorable commercials including buttoned-up business persons suggesting that even the best-behaved are free to let loose in Vegas. Even though the slogan has been criticized, it has turned out to be among the most successful campaigns in the tourism industry. The slogan “what happens in Vegas, stays in Vegas” has been successfu ...
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MKT 500 Marketing Management Week 4 Assignment 1

Assignment 1: Part A: Your Marketing PlanDue Week 3 and worth 200 pointsFor this assignment, you will document your hypoth ...

MKT 500 Marketing Management Week 4 Assignment 1

Assignment 1: Part A: Your Marketing PlanDue Week 3 and worth 200 pointsFor this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.InstructionsCreate the first part of your marketing plan:Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan. Develop your company’s mission statement.Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:Analyze marketing environments and strategies used to strengthen product or service positioning.a. Evaluate data and information on customer/consumer behavior.b. Evaluate marketing research tools involved in the marketing process.c. Examine the marketing science of customer behavior and products in the marketing exchange process.Evaluate marketing strategies used to create/communicate customer value. a. Analyze the marketing framework through a situation analysis.Create an effective marketing plan.a. Develop recommendations based on market analysis and strategy.b. Develop strategies to assess performance and achieve marketing goals.c. Develop dynamic strategies for competing.

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BIS 300 Northern Kentucky University Managerial Systems Excel DSS Case Study

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MKT 500 Marketing Management Week 4 Assignment 1

Assignment 1: Part A: Your Marketing PlanDue Week 3 and worth 200 pointsFor this assignment, you will document your hypoth ...

MKT 500 Marketing Management Week 4 Assignment 1

Assignment 1: Part A: Your Marketing PlanDue Week 3 and worth 200 pointsFor this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.InstructionsCreate the first part of your marketing plan:Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan. Develop your company’s mission statement.Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are:Analyze marketing environments and strategies used to strengthen product or service positioning.a. Evaluate data and information on customer/consumer behavior.b. Evaluate marketing research tools involved in the marketing process.c. Examine the marketing science of customer behavior and products in the marketing exchange process.Evaluate marketing strategies used to create/communicate customer value. a. Analyze the marketing framework through a situation analysis.Create an effective marketing plan.a. Develop recommendations based on market analysis and strategy.b. Develop strategies to assess performance and achieve marketing goals.c. Develop dynamic strategies for competing.

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Answer the following questions for each function of management. Your responses should total What type of planning activiti ...

Answer the following questions for each function of management. Your responses should total What type of planning activities will you need to use as a ...

Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

Prepare a paper analysis looking at ethics comparatively speaking looking at the situations presented in this case. Mini ...

Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

Prepare a paper analysis looking at ethics comparatively speaking looking at the situations presented in this case. Minimally, address the following questions:Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior? Should the U.S. government support U.S. tobacco company interests abroad? Should a company be forced to stop marketing a product that is not illegal, such as cigarettes? Your case study analysis paper should be well written, 3-4 pages, and conform to CSU-Global Guide to Writing and APA Requirements. Completely address all of the questions related to the case study in a coherent and fluid essay (not as a bulleted list of responses) and provide justifications for your decisions. Include at least three scholarly references in addition to the course textbook. The CSU-Global Library is a good place to find these references.I have attached the instructions. Thank you!

IMC for Pepsico Research Paper and Presentaiton

Please Che the attached word file with details of required paper the Powerpoint presentation.Also check example paper and ...

IMC for Pepsico Research Paper and Presentaiton

Please Che the attached word file with details of required paper the Powerpoint presentation.Also check example paper and presentation.

University of California Irvine Eddie Bauer Business Strategies Questions

1. What is Eddie Bauer's strategy upon emerging from bankruptcy protection? Examine the success and risk factors associat ...

University of California Irvine Eddie Bauer Business Strategies Questions

1. What is Eddie Bauer's strategy upon emerging from bankruptcy protection? Examine the success and risk factors associated to its current strategy? For this question you do not need references, but if you really need references to support the answer please use from the attachment that I upload above and cite clearly. Thank you.

BIS 300 Northern Kentucky University Managerial Systems Excel DSS Case Study

BIS 300 Northern Kentucky University Managerial Systems Excel DSS Case Study