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Proposal For Bbc News Communication Marketing And Objectives

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bucks new university

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media and management

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Running head: MARKETING AND COMMUNICATION Proposal on How BBC News Could Achieve its Marketing and Communication Objectives Student’ Name University Affiliation MARKETING AND COMMUNICATION 2 Proposal on How BBC News Could Achieve its Marketing and Communication Objectives Success in contemporary media business requires effective brand marketing and communication. Whereas marketing deals with the activities for launching and promoting a brand, communication addresses how the presence of the brand in the market is deepened. However, success of marketing and communication plans for any media business varies with region. As such, the media environment in the UK appears to be so distinct and dynamic that it shapes the achievement of business objectives and key performance indicators. Government regulation creates a favorable environment for doing business in the country. Nevertheless, the target audience for media business influences success in the industry. Many media businesses have experienced reduction in performance since they do not have strong marketing and communication strategy for their target audience. The problem is compounded by the fact that target audience’s perception and attitudes have not been adequately integrated into marketing and communication strategies. Therefore, the purpose of this proposal is to evaluate how BBC can incorporate target audience perceptions and attitudes into the marketing and communication strategy to achieve the objectives and K ...
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