Access Millions of academic & study documents

The Art Of Strategic Renewal

Content type
User Generated
Subject
Management
School
Cornell University
Type
Homework
Showing Page:
1/4

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/4

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/4

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 4 pages?
Access Now
Unformatted Attachment Preview
Running Head: THE ART OF STRATEGIC RENEWAL THE ART OF STRATEGIC RENEWAL Name Institution Affiliation 1 THE ART OF STRATEGIC RENEWAL 2 Changes in technology, globalization of businesses as well as other changes in the macro environment have led to the need for companies to develop new strategies to remain relevant and profitable. Strategic renewal seeks to build business strategies at a pace similar to the changes in the environmental factors affecting organizational success. According to Wit & Meyer (2010), Strategic renewal is the process through which an organization changes its strategies relative to the changes in their business environment. The case study showing the success journey and the possible ultimate demise of Southwest Airlines depicts the importance of the renewal of strategies. After a long forty years of success, the company's profit margin began to be eroded by the increase in fuel prices, changes in labor laws, and more importantly, the activities of its competitors. In this light, this paper will establish some of the requirements that are the perquisites of transforming a business before unfavorable factors hit it in the environment. Strategic renewal is ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Indeed
4.5
Sitejabber
4.4

Similar Documents