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Business Plan

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ashford university
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Running head: BUSINESS PLAN PART 5 1 Business Pan Part 5 Student’s Name Institutional Affiliation Date BUSINESS PLAN PART 5 2 Marketing Strategy The marketing plan focuses on utilizing technology to create awareness and attract customers to the restaurant. The digital marketing strategy will be used to inform all potential customers in targeted places on the products and unique factors about the restaurant. Digital marketing strategy involves the use of the comprehensive document to provide the direction of the product and market to adopt for a new business. The marketing strategy will include the use of digital platforms such as social media, websites, videos, emails, applications and content marketing. The different platforms will have the information regarding the restaurant business such as goals, products and mode of transaction. The marketing strategy will entail a comprehensive definition of the goals and objectives of the business to create essential awareness of the potential customers and targeted population. Social media accounts such as Instagram, Facebook and Twitter will be designed to advertise the different type of foods to be cooked in the restaurant. Th ...
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