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Marketing Diss

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Marketing
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Columbia College
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Surname 1 Name Course Instruction Date The author defines marketing as a form of activity, organization, or set of processes that aid communication delivery and exchange of offers that have values to customers (Lamb, Charles, et al. 3). It is defined as both a philosophy and an institutional function. According to Packard, marketing is too important to be left to a single marketing department, and this might be because it is a whole philosophy that needs to be inculcated into the entire institutional culture (Lamb, Charles, et al. 3) The definition of marketing according the text has changed my perception towards the concept of marketing. Initially, I saw marketing as a profession. To me, marketing was human labor that could be offered by an employee without the idea of customer satisfaction. Marketing, according to my earlier understanding, was just a service that informs the customer o ...
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