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Johnson Johnson Corporate Level Strategy

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Running head: JOHNSON & JOHNSON CORPORATE LEVEL STRATEGY Johnson & Johnson Corporate Level Strategy Name Institution 1 JOHNSON & JOHNSON CORPORATE LEVEL STRATEGY 2 Johnson & Johnson Corporate Level Strategy Corporate level strategies are deliberate approaches pursued by business organizations in a bid to gain specific competitive advantages by selecting, implementing, and managing appropriate business mixes to compete in certain industries or market segments (Bowman & Singh, 1993). J&J corporate level strategy can be classified as moderate-to-high level through which the company has continuously leveraged its different capabilities to emerge a market and industry leader. The company has successfully completed more than 52 vertical and horizontal mergers over the last decade; a debut which is responsible for more than 10% of the company’s growth (Barret, 2003). Through such acquisitions, the company has successfully diversified its operations into drugs, diagnostics, and devices as a way of beating its competition (Barret, 2003). Therefore, the company’s emergence as a leader in its business is a direct outcome of its corporate strategy. Johnson & Johnson company demonstra ...
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