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Buying Behavior

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1 Running head: BUYING BEHAVIOR Buying Behavior Student’s Name Institutional Affiliation 2 BUYING BEHAVIOR Business to Business Buying Behavior Business buying behavior differs from business to business, depending on the factors that influence the purchasing power of the consumers. The purchasing decisions of the consumers play a role in their consumer behavior, whereby they get to analyze their capacity to buy goods before reaching their final decisions (Grewal et al. 2015). Different organizations offer products of different quality, and some of them fail to meet the buyers purchasing ability. In such a case, it means that the product gets to experience a high impact on their sales. Marketing departments within organizations are at this moment required to keep track of consumer behavior to identify ways of retaining them. By getting to analyze the consumer needs, it becomes eas ...
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Discuss how the need for control over foreign operations varies with firms’ stra

Discuss how the need for control over foreign operations varies with firms’ strategies and core competencies. What are t ...

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Activity I - A manager claims that increases in advertising expenditure will surely raise the firm's profits, citing his s ...

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