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1 Running head: MARKETING Marketing Student’s Name Institutional Affiliation 2 MARKETING Type of Company Commitment IKEA is committed to promoting environmental friendliness. It is evident by how the company strives to create products that have less packaging through minimizing of materials used in manufacturing their catalogs. They are very concerned with how they address natural resources and the issues related to them (Jonsson & Foss, 2011). The commitment of the company in taking care of the environment encourages recycling which according to them allows the buyers to make use of the packaging materials in other areas to minimize wastes and disposal of the materials used for packaging. Additionally, by getting to sell their products at lower prices, they manage to attract more customers to purchase their products. This is a strategy that helps them reach out to more people and through it benefit from creating awareness over the importance of environmentalism. By getting to reach out to more customers, they expand their operation internationally, which works in developing strength in their overall performance as a company. Benefits of Global Marketing Global marketing is ...
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