Plagiarism: It’s imperative that using your own words. Plagiarism will be penalized depending on its severity and according to AOU plagiarism policy.Use resources, which can support the analysis and argument.

Brand plan example: http://beloved-brands.com/2012/06/24/brand-plan/ (Links to an external site.)Final Project Instructions:MKT 410, Consumer and Organizational BehaviorThe purpose of the following project is to provide the student(s) the opportunity of applying all of the course material into a professional Brand Plan.The project involves the creation of an original brand, meaning that the name, logo, slogan etc. must be developed and designed by you. The project does not require the in-depth development of a product, but it is implied that a product or service would represent the newly-created brand.The brand must be created and proposed based on the content learned from the course. The choice of fonts, colors, size, designs, styles, slogans, themes, ‘personalities’ attributed to the brand, and promotional materials, must reflect the psychological and behavioral content of the course.You must create at least three (3) original promotional materials for their respective brand. This includes print-advertisements, video commercials, (mock) websites, social media content, bill-boards designs, merchandise, store displays… etc.You are encouraged to use Photoshop and any other photo or video editing software on your smartphones, tablets, or computers.You are also allowed to outsource external talent for the creation of their promotional materials. As long as the person(s) involved are given credit for their work and are mentioned in the References/Appendix sections, the promotional work will be accepted.The written portion of the project must have a cover page (with the title you have given it, your name, course number and section, and semester and year of the course). On the second page you will provide a Table of Contents. (See paper outline below.)The document should be formatted according to the latest APA standards.The text should be:Times New RomanFont Size 12Double-Spaced1” margins all around.Direct quotes must be appropriately cited. Bullet-points are allowed, but should comprise a small portion of the entire document. The document must be written in narrative, 3rd-Person format, free of colloquial (casual) lingo.Tables and figures are likely to be useful for this assignment. These should be placed in the Appendix (with a title for each one) and discussed in the appropriate section. When these are discussed, reference them in the text or body of your report, e.g., See the Appendix Table (title/name).Your statements and findings must not only be clearly stated and logical but also supported by your research (with cited sources of information). Furthermore, all facts (other than common knowledge) must be cited in the text or body of the report and the informational source listed in the References section using APA style guidelines. A fact is more than just a number (e.g., statistic) but also a definitive/specific point, statement or information unknown to others, e.g., the VP, any reader of the report. Such facts and informational sources should include of course the organization, its retailers, competitors, current and potential customers, the Internet, Lynn Library (databases and hardcopy publications), and other personal interviews that are applicable to determining successful market research findings and developing a market assessment and analysis report.PROJECT OUTLINE*The creation of your brand must be founded on real-market data, trends, and demand for the product category; therefore:Conduct a thorough SWOT Analysis based on industry and market information related to your brand’s product category (i.e. soft-drinks; toys; pet food; clothing/fashion; automotive; foods/snacks; other consumer goods)Create an original logoThe design of the logo must be truly originalThe design must be purposeful in its use of symbolism, words, shapes, etc.Create an original nameDiscuss your Brand image and personality:Purpose and justification for the proposed brandBrand positioning statementThe emotional and functional benefits and value your brand promisesBrand communication/promotion strategyProposed Promotional strategy for the brandPurpose for the use of chosen media channelsCreate and explain your original promotional media: photo, video, audio, digital, outdoor, etc. (at least 3!)Promotional material (at least one of them being a JPEG image) must have subtle/subliminal/psychological cues and use of colors, shapes, images, words, sounds, angles, etc.; to trigger a desiredArtwork must be as original as possiblePhoto-shopping is allowed, with limitationsYou may outsource external help; if so, please give the individual(s) due credit for the artwork, footage, etc.Provide a written (APA-format) final report and present the results (PPT presentation with voice over.)PAPER OUTLINEExecutive SummaryOne page summary of the entire planBrand DescriptionSituation AnalysisSWOTHappening NowCould happenBrand Focus (Key Issues)Brand VisionCurrent competitive positionTarget marketsConnection of consumer to your brandPoints of differenceCore strengthPositioningBrand ProgramBrand strategyCurrent brand love curve positionGrowth strategyInvestment/resources focus strategyDefensive strategyExecutionBonding brand to consumersBrand budgetGoalsCalendar of activityProject work plansEvaluation and ControlPlan to evaluate and control the strategiesAttached is my idea you must use for the project. Thanks!