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Running Head: WBS 1 WBS Institution Name Date 2 WBS Introduction After identification of the scope and deliverables of the Ollo’s project, it will be easy to subdivide major tasks to smaller work elements. This takes a form of a hierarchical process known as the work breakdown structure (WBS). WBS aid project managers in ensuring all critical elements of the project are met. Moreover, WBS establishes and creates a basis for controlling the whole project. Thus, Work Breakdown Structure makes it easy for the project managers to plan on different tasks effectively and efficiently (Shpak, 2016). Using WBS, it will be easy for the Ollo’s management to plan on sensitive matters such as the required functionalities, schedule and costs for purpose of ensuring success of the project. Decomposition Technique ➢ Phase 1: Increase OLLO’s sales by 30% within a period of 2 years ▪ Market Research • Activities o Research on the clients and customers target o Research on how to address competitors ▪ Improve on the customer’s bond and relationship • Activities o Attracting new clients o Increase customer loyalty o Getting feedback from clients o Retain the old customer Work Packages ▪ Marketing Strategy • Activities o Enhancing on the existing website o Enhancing on the search speed on the Ollo’s website o Personalized services o Introducing both personalized and promotional bundles o Implementing new services ▪ Aligning marketing, sales with products and servic ...
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