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Marketing Plan

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Management
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University of South Carolina - Columbia
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Running head: A MARKETING PLAN FOR THE POWER ENERGY DRINK A Marketing Plan for the Power Energy Drink. Name Institution Date 1 A MARKETING PLAN FOR THE POWER ENERGY DRINK A Marketing Plan for the Power Energy Drink. Power Health Solution is a growing company that aims at quality production and supplying it products across the country. The company’s business in based on the production of the Power Energy Drink. The company’s sales are 10,000 U.S dollars per month depending on different variables in the market. Power Energy Drink is an excellent drink made with a fast acting energy blend, mineral beverage, and vitamins that refresh the body. It is packed a 500ml glass bottle that is aesthetically styled to attract consumers. The marketing strategy the company will use is the low-cost strategy whereby the firm will offer products at a lower cost than that of the rivals in the market. (Mind Tools, 2016) The firm’s products are of higher value compared to other products on the market. By lowering the cost, the company is likely to gain more returns despite the presence of many competitors in the business. The Power Energy Drink is easy to manufacture, and the company can sell in large volumes. Currently, the market has many buyers who are price sensitive due to the high cost of living and so many customers tend to bargain a lot while buying products. Lowering the price will attract the consumers. Therefore, the product will gain market share and be able to sell in ...
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