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Referrals In Small Businesses

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Running head: REFERRALS IN SMALL BUSINESSES 1 Referrals in Small Businesses Student Name Institutional Affiliation Date REFERRALS IN SMALL BUSINESSES 2 How Small Businesses can Maximize Referral Networks Referrals in business are used as a method of promoting the business through word of mouth, such as inviting other people to visit the premises directly. Small businesses can use the referral system to maximize their outreach to their clients, and the paragraphs below show how small businesses can best use the system. Setting a proper target for the referral program by small businesses, timing helps the company to measure the impact of the marketing strategy and allows the industry to make adjustments that would better the results of the marketing strategy ("How to Grow Your Business through Customer Referrals | Small Business BC," 2019). For example, the business can target a ten percent increase in the referral business in the coming five weeks, and this gives the company set out the timing in their marketing strategy. Ensuring you choose the perfect timing to ask the clients for a referral. Asking clients for reference immediately after they purchase the product does not g ...
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