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BA530 Marketing Management Assignment-Pfizer Pharmaceuticals

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BA530 Marketing Management Assignment-Pfizer
Pharmaceuticals
Vesicare
BA 530
Pfizer
Pfizer develops and produces medicines and vaccines for a wide range
of conditions including in the areas of immunology and inflammation,
oncology, cardiovascular and metabolic diseases, neuroscience and
pain. Pfizer's products include Lipitor (atorvastatin, used to lower LDL
blood cholesterol); Lyrica (pregabalin, for neuropathic pain/fibromyalgia);
Diflucan (fluconazole, an oral antifungal medication); Zithromax
(azithromycin, an antibiotic); Viagra (sildenafil, for erectile dysfunction);
and Celebrex/Celebra (celecoxib, an anti-inflammatory drug) (Pfizer,
2010). Pfizer is made up of three main divisions; pharmaceutical, animal
health, and research & development divisions. This paper will focus on
the pharmaceutical division, with the emphasis on Viagra, which markets
prescription and over the counter medications (Pfizer, 2010).
Pfizer’s Pharmaceuticals segment includes its human pharmaceuticals
and animal health businesses, as well as Capsugel, a producer of two-
piece capsules used in manufacturing prescription and over-the-counter
pharmaceuticals and nutritional supplements (Pfizer, 2010). Most of the

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