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Data M

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Accounting
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Strayer University
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Running head: DATA MANIPULATION DATA PRESENTATION AND RELATED MANIPULATION Student’s name Institutional affiliation 1 Running head: DATA MANIPULATION 2 Ethical issues evidenced in the presentation include data manipulation, and window dressing. - - Data manipulation: The actual performance of Yummy Cola is better than Thrill Soda, the presentation is manipulated intentionally to show preference for Thrill Soda and deceive customers. Window dressing: The report for Thrill Soda is twisted intentionally to appeal to both internal and external users. Data manipulation influences internal and external users in several ways. Internal users a) Blindness reality and actual performance – Consistency and annual performance appraisals are majorly based on how a product performs in the market. However, if the productivity reports are distorted, the major objective is ignored leading to ...
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