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Implementation Of The Corporate Strategy.edited

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Running head: CORPORATE STRATEGY 1 Corporate strategy Student Tutor Institution Course Date CORPORATE STRATEGY 2 Executive summary Apple Inc. is a US company with its main office in California. It was created by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1st April 1976. It is a international company that has its main offices in California in the United States of America. Apple is currently the 3rd largest technological company, and it is the 2nd largest smartphone manufacturer firm globally. It was incorporated on 3rd January 1997. Corporate strategy implementation refers to the activities and procedures which are required for the strategic plans to be executed. On this process, all the objectives, policies, and strategies of an organization are put into practice after they have been made. The steps involved in the implementation of a business strategy include coming up with an organization which can implement its strategy successfully. Apple has been effectively using the distinction strategy to make its products different from its competitors in the market, starting from mackintosh computers to the iPod and then the smartphones. The main aspect of the differentiation strategy is product design. It involves the design of a product which shows different features and perform tasks which stand out from the competitors. CORPORATE STRATEGY 3 Table of Contents Executive summary .......................................................................................... ...
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