Running Head: BBC Digital Media Initiative Your name Instructor Course Date Running Head: BBC Digital Media Initiative BBC DMI project. Digital asset management software. It is a software which helps business organizations be able to control their digital assets documents in a tidy, secure and simple way where they can be easily retrieved if urgently needed. The DAM program is like a digital library where business users and their partners have easy access to digital access of their assets. In this digital era where everything has turned to digital, there are many products of digital asset software which have been introduced in the world. These products have given more organized and easy retrieval of information in a digital manner where information is stored, searched, circulated, archived and retrieved from one area like a cloud. This means that if you need to retrieve something you do not have to look and try to remember the physical location of the document where you will always have to struggle. All you need in DAM is to tap the keyboard and the information will just be retrieved from its storage. This software has really helped business users who run their businesses and which is mostly based on what digital equipment they have to be on winning edge from their competing counterparts. The software helps the company’s owners or shareholders to view the company’s shares and assets. There are different examples of DAM products like Adobe Experience Manager which stores ...
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