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Surname 1 Name Professor Course Date International business essay Abstract International business is the trade of goods, services, knowledge, capital, and technology across national borders and at a global level. This is a very important concept in business in this generation and mainly the dream of every company to go international. International business involves cross-border transactions either between two or more countries but most importantly is the engagement between either two companies from different countries or even countries. For the last decade doing business at the global level has proven to be one of the most difficult yet profitable adventures to any company. There are hundreds to multinational companies that have been successful in the global marketplace while others have failed in the same marketplace. There are very many factors that a company should consider before going international and more so the culture difference between different countries among other issues. The essence of this paper is to outline the concept of international business including its proponent and critics and whether it is beneficial or not. The paper further discusses several international companies and their respective performance on the global market place. Introduction International business is defined as the study of the internationalization process of multinational enterprises. A multinational enterprise is a company that has a worldwide approach to the market, operations, and e ...
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