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Social Media Plan

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Rasmussen University
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Running head: SOCIAL MEDIA PLAN Social Media Plan Student’s Name University Affiliation SOCIAL MEDIA PLAN 2 Introduction to the Brand Digital marketing is becoming more and more important in the success of brands. In particular, social media plays a critical role in the development of a dynamic and competitive brands. The proposed brand for this project is unisex hoodies, yoga pants and sweatpants. The demand for flexible and warm clothing continues to increase as extreme weather conditions and illnesses such as asthma and pneumonia continue to ravage the world population. As such, Unisex sweatpants and hoodies are viable brands that are likely to offset this demand while offering a unique experience to users. The brand targets both men and women, especially children and young adults. As for yoga pants, the brand targets young, working-class women who are enthusiastic about body fitness. It will offer durability, flexibility, and unique experience to those who are passionate about fashion. Social Media Goals and General Goals for the Brand The overall goal of the business is to become one of the leading producers of hoodies, yoga pants, and sweatpants. In particular, one of the goals for the brand is to give customers comfortable, flexible, and warm clothing for holidays and weekends. The proposed unisex brand seeks to provide a package for every family because they can be worn by both male and female. It recognizes the desire by many young couples and those in serious ...
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