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Direction Of The Organization

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Coloumbia Southern University
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AMAZON INC. Direction of the Organization Name Tutor Institution Course Date ORGANIZATIONAL STRUCTURE AND DESIGN ➢ Since its founding, Amazon has grown into a retail giant. ➢Its current high economies of scale and online business model is best managed under a hierarchical organizational structure. ➢Through this model, the company is headed by founder and CEO Jeff Bezos, who is subordinated by several vice presidents and senior manager. ORGANIZATIONAL STRUCTURE AND DESIGN ORGANIZATIONAL STRUCTURE AND DESIGN ➢ Changes in the organizational structure are likely to occur in future as a means of capturing business necessities. ➢Current business strategies, including acquisitions, are likely to lead to change in this structure. ➢ Therefore, Amazon needs to remain agile in order to make room for possible future changes. ORGANIZATION’S DIFFERENTIATION AND GROWTH STRATEGY ➢ Amazon focuses on offering customers:  More choices  Speed and convenience  Reliability of the company’s products.  Excellent customer service. ORGANIZATION’S DIFFERENTIATION AND GROWTH STRATEGY ➢Amazon has launched several value creating activities across internet retail. ➢Amazon has adopted a broad product approach rather than a specific niche. ➢This has ensured Amazon’s growth to a one-stop shop. STRATEGIC OPTIONS AND A MANAGEMENT APPROACH ➢ Amazon has invested in several generic and intensive strategies. ➢The key strategy has been differentiation of th ...
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