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BUS-475-Week-2

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RUNNING HEAD: CONCEPTUALIZING A BUSINESS

Week 2- Strategic Plan Part I – Building Mission, Vision & Strategy

BUS/475

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RUNNING HEAD: CONCEPTUALIZING A BUSINESS

Dancing is a historical tradition. Dancing has been alive at social functions for

centuries because people find joy in dance. Dance is not only good for the soul it can be

good for your health. By incorporating the heart pumping fun of Swing, Latin, the

Foxtrot into fun exercise routines will not only get customers in shape but keep them

coming back for more fun! For those looking for more of a relaxing and toning workout,

Barre classes will be offered to gain the benefits of Ballet and the mindfulness of yoga.

DYBO (Dance Your Booty Off) Dance Studio will be dedicated to bringing

quality and affordable dance based workouts to Baltimore. The downtown Baltimore

community is very health conscious and active. There are many workout facilities in the

area. However, there has never been a workout facility that also serves as a fully

functioning dance studio, where these people can get a great workout while doing

something they enjoy. It is our plan to create an environment where people of all ages

and experience levels can come have a good time, feel completely comfortable letting

loose and simultaneously get a great workout! I trust our customers will quickly spread

the word that dancing is a fun and exciting way to workout.

The DYBO mission is to offer an exciting place where anyonecan socialize, have

fun and learn to live a healthy lifestyle. The goal of DYBO is to make having fun the first

priority and exercising a beneficial bi-product. We want our customers to forget they are

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Week 2- Strategic Plan Part I - Building Mission, Vision & Strategy BUS/475 Dancing is a historical tradition. Dancing has been alive at social functions for centuries because people find joy in dance. Dance is not only good for the soul it can be good for your health. By incorporating the heart pumping fun of Swing, Latin, the Foxtrot into fun exercise routines will not only get customers in shape but keep them coming back for more fun! For those looking for more of a relaxing and toning workout, Barre classes will be offered to gain the benefits of Ballet and the mindfulness of yoga. DYBO (Dance Your Booty Off) Dance Studio will be dedicated to bringing quality and affordable dance based workouts to Baltimore. The downtown Baltimore community is very health conscious and active. There are many workout facilities in the area. However, there has never been a workout facility that also serves as a fully functioning dance studio, where these people can get a great workout while doing something they enjoy. It is our plan to create an environment where people of all ages and experience levels can come have a good time, feel completely comfortable letting loose and simultaneously get a great workout! I trust our customers will quickly spread the word that dancing is a fun and exciting way to workout. The DYBO mission is to offer an exciting place where anyonecan socialize, have fun and learn to live a healthy lifestyle. The goal of DYBO is to make havi ...
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