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RUNNING HEAD: CONCEPTUALIZING A BUSINESS
Week 2- Strategic Plan Part I – Building Mission, Vision & Strategy
BUS/475
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RUNNING HEAD: CONCEPTUALIZING A BUSINESS
Dancing is a historical tradition. Dancing has been alive at social functions for
centuries because people find joy in dance. Dance is not only good for the soul it can be
good for your health. By incorporating the heart pumping fun of Swing, Latin, the
Foxtrot into fun exercise routines will not only get customers in shape but keep them
coming back for more fun! For those looking for more of a relaxing and toning workout,
Barre classes will be offered to gain the benefits of Ballet and the mindfulness of yoga.
DYBO (Dance Your Booty Off) Dance Studio will be dedicated to bringing
quality and affordable dance based workouts to Baltimore. The downtown Baltimore
community is very health conscious and active. There are many workout facilities in the
area. However, there has never been a workout facility that also serves as a fully
functioning dance studio, where these people can get a great workout while doing
something they enjoy. It is our plan to create an environment where people of all ages
and experience levels can come have a good time, feel completely comfortable letting
loose and simultaneously get a great workout! I trust our customers will quickly spread
the word that dancing is a fun and exciting way to workout.
The DYBO mission is to offer an exciting place where anyonecan socialize, have
fun and learn to live a healthy lifestyle. The goal of DYBO is to make having fun the first
priority and exercising a beneficial bi-product. We want our customers to forget they are
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Week 2- Strategic Plan Part I - Building Mission, Vision & StrategyBUS/475Dancing is a historical tradition. Dancing has been alive at social functions for centuries because people find joy in dance. Dance is not only good for the soul it can be good for your health. By incorporating the heart pumping fun of Swing, Latin, the Foxtrot into fun exercise routines will not only get customers in shape but keep them coming back for more fun! For those looking for more of a relaxing and toning workout, Barre classes will be offered to gain the benefits of Ballet and the mindfulness of yoga. DYBO (Dance Your Booty Off) Dance Studio will be dedicated to bringing quality and affordable dance based workouts to Baltimore. The downtown Baltimore community is very health conscious and active. There are many workout facilities in the area. However, there has never been a workout facility that also serves as a fully functioning dance studio, where these people can get a great workout while doing something they enjoy. It is our plan to create an environment where people of all ages and experience levels can come have a good time, feel completely comfortable letting loose and simultaneously get a great workout! I trust our customers will quickly spread the word that dancing is a fun and exciting way to workout. The DYBO mission is to offer an exciting place where anyonecan socialize, have fun and learn to live a healthy lifestyle. The goal of DYBO is to make havi ...
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