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Communication Strategy.edited

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Running Head: COMMUNICATION STRATEGIES McDonald’s vs. Burger King Communication strategy Student’s Name Institutional Affiliation 1 COMMUNICATION STRATEGIES 2 Introduction Enterprises are required to build strong strategies that will boost their competitive advantage. Such strategies include marketing and management strategies. Marketing strategies are achieved by the application of other techniques such as branding, promotion and even communication. All this is done to improve organizations efficiency, at the same time attracting customers. Additionally, organizations must develop critical analysis skills that will create a conducive environment for their function. McDonald’s has gained control of the fast foods market by providing value-added services, affordable, hygienic and nutritional products. Also, the organization has been able to utilize its social media pages successfully. It updates its accounts regularly thus keeping their customers informed. This is contrary to its rivals such as Burger King. Though Burger King has managed to prove itself as a smart, fast food provider, its communication strategy, especially via twitter has made them trail behind. Comparison McDonald’s is a fast food restaurant which was found in the year 1940. Since then, it has grown to the extent that it serves over 75 million people daily. It’s estimated to be the biggest market holder in the fast food burger category, with over 78 per cent command. On the other hand, Burger ...
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