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1 Running head: APPLE INC. ANALYSIS Apple Inc. Analysis Student’s Name Institution 2 APPLE INC. ANALYSIS Apple Inc. Analysis Abstract This discussion will identify a fortune 500 company and analyze it on the lines of what it entails, the countries it operates. Identifying how the 4Ps are applied to ensure the business keeps in check processes that will lead to its success. The implementation of each of them allows one to see if there are any processes that are suitable in one country over the other. Introduction Apple Inc. is one of the US companies that made it to the fortune 500 companies in 2018. Fortune 500 is a list of 500 companies that is published by Fortune magazine ranking the largest 500 companies in the US on the basis of the revenue they generate yearly in the past 60 years. Both public and private companies are included in the list. In 2017, Apple Inc. was ranked 4th in the list as it had total revenue of $215.6 billion which represents a 6.1% increase from 2016. This discussion examines Apple Inc. to identify the line in which it operates, the countries it carries out its operations and the application of 4Ps of marketing in these countries. Description of the business Apple Inc. is an international technological company that whose headquarters are in Cupertino California in the United States. The company was founded 43 years ago in 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak. Some of the industries in which the company operates includes Computer so ...
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