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Ecommerce Marketing

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Running Head: SOCIAL MEDIA MARKETING E-commerce Social Marketing Institutional Affiliation Course Name Date 1 SOCIAL MEDIA MARKETING 2 E-commerce Social Marketing The e-commerce marketing field has been revolutionized by social media. Organizations have identified social media as the best platform to introduce their brands worldwide. The customers and brands engage through social media platforms. A strong customer relationship is enhanced when there is an interaction between social media users and e-commerce sites (Felix, Rauschnabel & Hinsch, 2017). The current social media platforms such as LinkedIn, Facebook, Pinterest, Twitter, Instagram and much more help to build the e-commerce brands and hence stronger customer relationship. E-commerce marketing involves techniques of driving high traffic to translate into sales and customers. Felix, Rauschnabel & Hinsch, 2017 notes that e-commerce strives to attain a huge customer base through a number of ways from concentrating on SEO and organic traffic by means of Google or Facebook ads to direct traffic on to these sites. The sites use either paid or non-paid approaches in an effort to find out which mix brings more people to the sites. The marketing algorithms and tactics are dynamic therefore the strategy chosen must bring the highest return on the ad spend (Shawky, Kubacki, Dietrich & Weaven, 2019). This paper seeks to compare and contrast out the social marketing process of Walmart and eBay e-commerce sites. Compare a ...
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