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CREATING AND MANAGING THE NEW ORGANISATION

CREATING AND MANAGING THE NEW ORGANISATION

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NAME:

ITUAH OMOFUMA CHARLES

STUDENT NUMBER:

ITUAH04805

COURSE:

CREATING AND MANAGING THE NEW AND ENTREPRENEURIAL

ORGANIZATION

COURSE CODE:

BE253

MODULE LEADER:

DR YAZID ABDULLAHI

DATE:

20TH MARCH 2014

INTRODUCTION

The purpose of this essay is to prepare an Individual Action Plan for setting up

Diagnosis Medicare Ltd, a Health Maintenance Organization (HMO) as well as a

social enterprise, which is focused on the provision of affordable medical insurance

and health benefits. The reason why I choose this plan is because in the developing

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economies, there is difficulty in accessing medical care facilities due to the

prevalence of poverty and inadequacy of trained medical personnel. It is thus

important that adequate attention is given to these countries because if left

unattended to, the problem may be difficult to address. Nigeria for one is known for

the attempts in making health care available to people, however due to the problems

of poverty in most parts of the country it is difficult to assess, thus my motivation for

drawing up this action plan is to help the situation that my country is facing. This

write-up starts with the literature review, then the business development context will

be considered. As part of this, the value proposition will be taken into consideration

as well as the source of finance, the business growth strategy, and the business

model canvas. The Individual Action Plan will be concluded with personal reflections

on the benefits that the plan will give to the citizens of Nigeria.

LITERATURE REVIEW

SOURCES OF IDEAS FOR INNOVATION

''The majority of innovation, most importantly the ones that come out successful,

come about as a result of the opportunities identified in innovation'' (Drucker,

1985:145). He further explained that the opportunities are embedded within the

seven sources of innovative opportunities, and they are:

1. Unexpected outcomes: There are various examples of inventions that have been

developed today that have not been used for the purpose for which it was originally

intended for, such as: the novocaine and IBM computers. It is thus important to note

at this junction that medical care facilities that was originally intended for every part of

the economy be it the developed and developing ones could also fall under this

aspect, because medical care was originally established to treat the sick population,

who have the means to afford it, but right now in developing economies cheap

medical facilities, if not completely paid for by the government is provided to every

sector of these economies, this is an aspect that should always be dwelled upon.

2. Process Needs: This is another area that opens up new dimensions and

opportunities in innovation. Peter Drucker explained that existing ideas can be

improved upon through invention of new ideas that enhances productivity. This can

be related to medical care in which the amount of money that is been paid to access

this facilities can be reduced to a certain level, because it is a well known fact that in

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NAME: ITUAH OMOFUMA CHARLES STUDENT NUMBER: ITUAH04805 COURSE: CREATING AND MANAGING THE NEW AND ENTREPRENEURIAL ORGANIZATION COURSE CODE: BE253 MODULE LEADER: DR YAZID ABDULLAHI DATE: 20TH MARCH 2014 INTRODUCTION The purpose of this essay is to prepare an Individual Action Plan for setting up Diagnosis Medicare Ltd, a Health Maintenance Organization (HMO) as well as a social enterprise, which is focused on the provision of affordable medical insurance and health benefits. The reason why I choose this plan is because in the developing economies, there is difficulty in accessing medical care facilities due to the prevalence of poverty and inadequacy of trained medical personnel. It is thus important that adequate attention is given to these countries because if left unattended to, the problem may be difficult to address. Nigeria for one is known for the attempts in making health care available to people, however due to the problems of poverty in most parts of the country it is difficult to assess, thus my motivation for drawing up this action plan is to help the situation that my country is facing. This write-up starts with the literature review, then the business development context will be considered. As part of this, the value proposition will be taken into consideration as well as the source of finance, the business growth strategy, and the business model canvas. The Individual Action Plan will be concluded with personal reflections on the benefits that the pl ...
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