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Analysis Of Starwood Hotels And Resorts Worldwide Inc

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Strayer University
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Running head: HOTEL BRAND ANALYSIS 1 Analysis of Starwood Hotels and Resorts Worldwide Inc. Name Institution Instructor Date HOTEL BRAND ANALYSIS 2 Analysis of Starwood Hotels and Resorts Worldwide Inc. Overview of the Brand and Parent Company The Starwood Hotels and Resorts Worldwide Inc. is among the world’s largest hotels and leisure companies. The company began operations in the 1980s and was started by Barry Stuart Sternlicht, the company has its headquarters in Stamford, Connecticut and was acquired in 2016 by the present parent company Mariott International Inc. The parent company now owns Starwood Hotels and Resorts Worldwide Inc. and following the acquisition of Starwood and other organizations had at the end of 2018 had an overall of 2020 properties that are operated by the company with a combined room total of more than 566,000 (Marriott International, 2018). Overall, as of 2018, Marriott International had approximately 4,375 franchised and licensed properties with a combined total of over 729,000 rooms, and the unconsolidated joint venture properties (Marriott International, 2018). The properties were under different arrangements of ownership and management which included those by means of a long-term management or lease agreement, those that were owned by Marriott, the condominium and home groups that are managed by associated owners associations and so on. Starwood Hotels and Resorts Worldwide Inc. through the subsidiaries it operates, owns, as well fran ...
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