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BUS339 Ashford Week 1 Business Marketing Research Quiz

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Question 1 0 / 1 pts The purpose of marketing research is: You Answered to build knowledge through basic research Correct Answer to link the consumer to the marketer by providing information that can be used in making marketing decisions to provide a continuous flow of objective information to marketing managers to accurately determine consumer demand to help achieve all marketing activities below their cost estimates This answer is supported in chapter one of the text. Question 2 1 / 1 pts Marketing research is likely to have greater value than its cost in which situation? none of the above Correct! all of the above when it can identify the best alternative when it will identify changes occurring in the marketplace among consumers or competitors when it can clarify problems or opportunities This answer is supported in chapter three of the text. Question 3 1 / 1 pts Some marketing research is used to expand our knowledge of marketing as a process rather than solving specific problems. Such research is: referred to as “knowledge generating research” Correct! referred to as basic research and represents a small part of marketing research studies referred to as basic research and represents most marketing research studies referred to as applied research and this represents only a small portion of marketing research studies referred to as applied research and this represents most marketing research studies This answer is supported in chapter one of the text. Questi ...
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