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Tourism Questions

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Tourism
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Simon Fraser University
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Running head: TOURISM QUESTIONS 1
Tourism Questions
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Institutional Affiliation

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TOURISM QUESTIONS 2
Tourism Questions
Question One
What is meant by the terms “customer satisfaction” and “customer delight”?
Customer satisfaction is an experience whereby a customer is fully satisfied by the
services or the products given to him by a company and thus this means that the customer will
not complain about anything and when it comes to giving the rating of the experience he has got
from the employees and the company he has got the service or the product from, most definitely
such a customer will give out the best experience and rating (Mittal et al., 2021). Out of five,
such a customer can give five or four. I believe that customer satisfaction is the only way to
ensure that a customer comes back for more and in addition to this, if a customer is satisfied then
most definitely he can also encourage and invite his friends and relatives to go and get the same
service or products and at the end of the day, this means that the company will end up making a
lot of profits and also it will have built a good reputation for itself. I believe that customer
satisfaction is the main factor that has made companies such as Google profitable and successful
mainly because all their services are great and thus this attracts a lot of customers from around
the world.
On the other hand, customer delight is when you surprise a customer by giving him the
best service or product that surpasses his expectations. Most definitely, this will make the
customer happy and want to have more of the experience (Mittal et al., 2021). This means that
this customer will always come for more and in addition to this, he will also tell his friends and
relatives about the experience and at the end of the day, this means that the company will have
created a good image and reputation for its self which will lead to higher-level profitability in the
future.

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Running head: TOURISM QUESTIONS 1 Tourism Questions Name Institutional Affiliation TOURISM QUESTIONS 2 Tourism Questions Question One What is meant by the terms “customer satisfaction” and “customer delight”? Customer satisfaction is an experience whereby a customer is fully satisfied by the services or the products given to him by a company and thus this means that the customer will not complain about anything and when it comes to giving the rating of the experience he has got from the employees and the company he has got the service or the product from, most definitely such a customer will give out the best experience and rating (Mittal et al., 2021). Out of five, such a customer can give five or four. I believe that customer satisfaction is the only way to ensure that a customer comes back for more and in addition to this, if a customer is satisfied then most definitely he can also encourage and invite his friends and relatives to go and get the same service or products and at the end of the day, this means that the company will end up making a lot of profits and also it will have built a good reputation for itself. I believe that customer satisfaction is the main factor that has made companies such as Google profitable and successful mainly because all their services are great and thus this attracts a lot of customers from around the world. On the other hand, customer delight is when you surprise a customer by giving him the best service or product that surp ...
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