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Bus 475 Final Strategic Plan Week 5




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Bus 475 Final Strategic Plan Week 5
Final Strategic Plan and Presentation
BUS/475 Individual Paper Week 5
Final Strategic Plan and Presentation
To start my strategic plan I would have to figure out my summary of my
initial considerations for the business intended called Amy’s Flower Shop
before its opening. Here are some initial strengths, weaknesses,
opportunities, threats, and of course trends. Then one must find their
vision mission, know their values, SWOTT analysis, and balanced
scorecards and have a good communication plan in place before starting
a business.
Summary of Initial SWOTT Analysis Considerations for the Business
Strength | Providing healthy and fresh flowers with a big variety of
flowers which can also be special colored if a customer so wishes and to
add an Internet site for customers to order from home not just buy at
Amy’s Flower Shop. |
Weakness | To keep within the overhead costs for special coloring. |
Opportunity | To bring in more customers by making a commercial about
the business and what it can offer its clients and new customers that
other stores do not offer such as coloring a rose purple, black naturally
by contracting with a vendor that specializes in growing different colored
flowers and a vendor that delivers fresh flowers in a variety of color
ranges to give the customers what they want. |
Threat | Competition with other flower shops |
Trend | To be innovative, be honest in my business, with excellent
services, competitive pricing and delivery time, and to appeal to the
customers’ needs and wants |
This flower shop will provide flower packages, competitive prices, and
great customer service to customers. The customer can shop online and
or come to our shop and expect a good fine fresh selection of an array of
flowers to meet their needs. We at this business work with the strong

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beliefs of our ethics, honesty and in pleasing our customers with above
quality flowers coupled with excellent customer service.
This company works with vendors that pride themselves in providing the
freshest, most beautiful flowers, along with no long hold waits when
ordering by phone and ensure delivery on time with flowers just as fresh
and the day our vendors sent them. As well, fast courteous service when
shopping in our stores. Our business quality and integrity keeps our
customers coming back for more.
Our vision statement: By providing fresh flowers, a good quality
customer service we aim to please ethically, and honestly. Simply put:
We Live to Serve our Customer’s Needs.”
We, at Amy’s Flowers want to be able to make the customers we serve
happy and satisfied in as many ways as possible. We train all of our
employees by teaching them the value of honesty and what good
customer service and other services can bring not only to this company
but to the customer. This business will only hire the kind of employee
that believes in honest hard work and shares the same vision and
mission that this business stands behind.
By adding all these steps and by implementing these strategic objectives
we can realize the tactics and measure the target audiences as well.
This business plan must also include the shareholder value or financial
perspective, our customer value perspective; the business must know
the process or internal operations perspective well keep a balance sheet
on what goes in to the business and what goes out and all this sheet
entails. The business must also know the processes to follow as well
how to run their internal operations, and then know their learning and
their growth perspective from inside the business to make sure
everything is going well inside and outside this business.
Shareholder Value or Financial Perspective: |
Market Share Making sure to invest well to have revenues to keep the
business flowing well and to pay for rent and other costs, product costs,
and keep the shareholders and employees happy. |
Revenues and Cost Keeping within the overhead allowed, while offering
good cost for the type of flower or arrangement then one or two other
competitors in the area |

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